Joshmaker.com Niche News

pMy wife Robin has a very competitive personality. She beats me at Jeopardy every time, hands down, blurting out those answers with a fiery confidence that goes with her fiery red hair. As a voracious reader, she is constantly adding even more knowledge to that huge brain of hers, yet she often accuses ME of being smart.nbsp; ldquo;Business-smart,rdquo; I guess is what shersquo;d call it. In our 25 years of marriage (this September 22nd), Irsquo;ve learned never to underestimate her and I am proud to have her at my side as my partner in life as well as my partner in business./p
pstrongOne sign of a good marriage is being able to compromise./strong/p
pstrongOne sign of a good business is being able to overcome adversity./strong/p
pWe were about to do bothhellip;br / br / I was in complete shock when I first got the letter. emldquo;Dear Mr. Harrelson hellip; We have serious concerns about your use of the SignsRus.com business name hellip;rdquo;nbsp; /emnbsp;/p
pstrongIt was a signhellip;/strongnbsp; br / nbsp;br / I breathed heavy as I continued to read that fateful letter from the New York attorney representing the giant toy company, Toys lsquo;Rrsquo; Us.nbsp; They were asking us to change the name of our sign business.nbsp; emldquo;But we do not even sell toys!rdquo;/em exclaimed Robin with that feisty passion that only adds to her beauty. emldquo;We produce a title=Custom Banners href=http://www.signsRus.com/ target=_blankcustom banners/a and signs!rdquo;nbsp; /emnbsp;/p
pstrongSometimes you should follow the signs./strong/p
pIt was about that time to lose the old business name anyway as we had really outgrown it. That was just kid stuff back then. SignsRus.com emerged when we were still cutting our teeth on the internet.nbsp; Since then, weve really grown up by serving the needs of small businesses and corporate clients alike, all across the country and around the globe.nbsp; It truly is the World Wide Web!/p
pstrongBut how on earth would I think of a new business name? /strong/p
pHow could I explain in just a name that we are creative and personal, innovative and technology-savvy, friendly and down-to-earth, but proud visionaries of our trade? It was a mouthful. I would have to chew this over for awhile./p
pI spent a very long time Googling the web seeking some kind of inspiration, but instead of blazing glory and a plethora of creative ideas, all I got for my effort was blazing dry eyes and an awful headache. I needed more than words. Rather, I wanted a brand name with some personality; an image that sparks immediate interest and curiosity, an image that visually conveys our message, and an image that visually represents the essence of our service./p
pstrongInspiration can strike at the oddest times!/strong/p
pOne of our favorite restaurants is emSlightly North of Broad/em on the Charleston peninsula (SNOB for short).nbsp; Maybe there was something special in the air that night, but as I was oohing and ahhing over the Chefrsquo;s special, the unusual word pair ldquo;SignChefrdquo; jumped into my head.nbsp; I had this feeling that I was about to concoct something just as original, imaginative and satisfying as the fine cuisine on the table in front of me – the very source of the inspiration./p
pThe more I marinated on the unique name, the more it grew on me. I liked the connotations that came along with the image of a master chef: excellence, dedication, passion, innovation, creativity, and the sincere desire to please. These were the same qualities that represent the way we operate our business. Perfect!/p
pstrongA sign of defeat?/strong/p
pOnly one problem – Robin hated it. She thought it was cheesy ndash; not classy cheesy like a fine-dining fondue experience, but just downright cheesy like a big old chunk of Velveeta. Naturally I respect her opinion (and her keen sense of humor), but I really believed in my notion.nbsp; After all, I was still ldquo;business-smartrdquo;, right?/p
pSo after many heated discussions, we finally agreed to disagree and indulge ourselves in compromise. And after getting our business in the delicate science of reinvention, a brand new image was born and has been very well received in its first year. And even my toughest critic is not just embracing our new name, but embodying it. Robin is pictured right on our sign in her executive chef coat with that gorgeous red hair and crazy confident smile./p
pstrongSo that ties things up on the home front/strong/p
pScore one for Robinrsquo;s brilliant and unrelenting Jeopardy skills and one for my out-of-the-box business solutions. Tie game./p
pAnd that, my friends, is the fine art of compromise served up with the science of reinvention in the a title=Sign Shop href=http://www.signsus.com target=_blanksign shop/a. Bon appeacute;tit!/p